How does Casino Royale appeal to the target audience in the opening scenes?
In the opening scenes of Casino Royale, they use the cliche of a White Hero and a Black Villain which appeals to a western Audience who are predominantly white, so albeit considerably racist, those audiences want to see them as being the heroes.
It begins with a large crowd of people watching a Ferrit and Snake fighting, within this crowd is the person Bond and his co-worker are trying to catch. The animal fight could be used as a sign of things to come in the next couple of minutes in the film.
The film starts by flying straight into action with an immediate chase scene involving the white hero and the black villain. It includes high paced foot chases across high rise roof's, crashing through walls in a digger, gun fights, stunts such as Parkour along a large crane, and instant suspense as it ends in the hero hanging from the heights of the crane by one hand, this straight away grabs the audience and entices them into the film, all this happens before the opening credits have even begun rolling.
The audience of this film are likely to be fans of Action genre films, so Casino Royale target the audience in the opening scene by running straight into fast paced editing scenes so the audience are instantly hooked on the film.
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